For cold email & lead gen agencies

One hub.
All your data.
Total clarity.

A custom app built for your agency, not adapted from a generic tool. One place where every campaign, lead, client, and dollar lives. Delivered in 2 weeks. Yours to keep.

Book a Demo See what's included →

Built for lead gen agencies by a lead gen agency. We know the pain points firsthand.

2 weeks
From kickoff to live
5+ tools
Replaced by one app
1 login
Your entire agency
The problem

Your data is in five places.
Your answers are in none of them.

You know your campaigns are running. But you don't actually know what's working, what's not, or what to do about it. The data is scattered. Every decision is a guess.

Clay Instantly.ai Notion Your inbox Spreadsheets A CRM nobody updates → none of it talks to each other
📊

No single source of truth

Reply rates in one place. Lead data in another. Client notes in a doc nobody touches. There's no way to see the full picture at once.

🧠

Context switching is destroying your output

Research shows it takes 23 minutes to fully regain focus after a context switch. When you're jumping between Clay, Instantly, your CRM, and your inbox dozens of times a day, you're never actually in deep work. You're in constant recovery.

🔍

You can't see what's actually working

Without consolidated data you can't break performance down by niche, region, or offer. You're making high-stakes decisions on incomplete information.

🤝

Clients don't have visibility either

Update calls. Status emails. "Can you send the latest numbers?" A broken client experience that erodes trust and takes your time.

23 min
Average time to regain focus after a context switch
40%
Productivity lost to tool-switching and mental context shifts
5+ tabs
The average agency founder has open at any one time
The shift

A couple of years ago the rational move was to hire a team.
Today the smart move is to build smarter infrastructure.

The one-person AI business is here. Founders who spend 100% of their time on strategy will outcompete founders managing teams and juggling tools, every single time.

The centerpiece

An AI agent that reads your entire business and tells you what to do next.

Not a dashboard that shows you numbers. An agent that reads across every campaign, every reply, every lead, every client. It surfaces exactly where to focus and what to cut. Specific. Actionable. Already knowing your data.

🤖
Selfware AI Advisor
Reading across 11 campaigns · 3 clients · 847 replies · 30 days of data
Live analysis
👤
Where should I be focusing this week?
🤖
Based on your last 30 days, here's where to focus:
Double down Tech SaaS · Series A Founders
Your Tech SaaS niche is converting at 4.2x compared to Healthcare this month: reply rate 8.1% vs 1.9%. Your list building is split 40/60. Flip that ratio immediately. Every hour spent on Healthcare leads right now is burning money.
Reply rate 8.1%
Cost/meeting $124
Conv. rate 12.4%
Pause now Campaign #7: Acme Corp (Healthcare)
Cost per meeting is at $340, which is 86% above your $183 average. The ICP is too broad and the offer doesn't match the pain. Pause the sequences, fix the targeting, then relaunch. Running it longer won't fix it.
Cost/meeting $340
Reply rate 1.2%
Spend this month $2,100
Pattern alert Subject line fatigue: "Founder to founder"
Across 4 campaigns, "founder to founder" subject lines are down 18% week-over-week. The reply sentiment is still positive when they do open. It's the open rate dropping. Try repositioning the hook. I can generate 5 alternatives based on your top-performing angles.
📊

Reads all your campaign data

Reply rates, conversion rates, cost per lead, and cost per booked meeting, broken down by niche, region, and role across every campaign you're running.

💬

Surfaces reply patterns

Reads every reply across every campaign. Spots what's working, what's getting ignored, and where your messaging is losing people, before you notice it yourself.

🎯

Tells you exactly where to focus

Not "here are your numbers." Specific: double down here, pause this, fix that. The kind of clarity that used to require an analyst or a team. Now built into your app.

What it replaces

The RevOps analyst you can't afford to hire.

A good RevOps analyst pulls data from every platform, synthesizes it, and tells you exactly where your revenue is leaking and where to double down. They cost $80,000 a year, take weeks to onboard, and still need days to turn around insights.

Your AI agent does the same thing in seconds. It reads across your entire operation and answers the questions that currently take you hours to figure out manually. Which campaigns are actually profitable. What your cost per meeting is by niche. Where you're losing deals and why.

The difference is it never sleeps, never needs a briefing, and lives inside the same place you run your entire agency.

Hiring a RevOps analyst
✕ $80,000 a year minimum
✕ Weeks to onboard and ramp up
✕ Days to turn around a single report
✕ Still pulling data manually from separate tools
✕ Insights that are already outdated by delivery
Your Selfware AI advisor
✓ Built into your app, no extra cost
✓ Zero onboarding, reads your data from day one
✓ Insights in seconds, not days
✓ All data already connected inside one app
✓ Always live, always current, never needs a briefing
The solution

A custom app built around your agency. Not a tool you adapt to.

Not a generic tool you force your workflow into. Not a Notion template. A fully custom application designed around how you actually work, where everything lives, everything connects, and the data tells you what to do next. You own it completely.

One
login
One
source of truth
Zero
guesswork
End-to-end automation

Your entire operation. Automated in one place.

Every step of running your agency is connected inside one app. Not stitched together with Zapier. Not manually synced across tools. One system where everything flows automatically, so you never have to be the one moving data between tabs.

Lead Sourcing

Scrape LinkedIn, auto-enrich contacts, generate personalized first lines, and push leads directly into your campaign sequences. Zero manual steps.

Campaign Running

Campaigns launch and run through Instantly.ai while your dashboard tracks every reply, open, and conversion in real time. No tab switching required.

Reply Handling

Replies get read, summarized, and pattern-matched automatically. The AI flags what changed, what's working, and what needs attention before you open your inbox.

CRM and Pipeline

Booked meetings move leads through your pipeline automatically. Deals update. Stages advance. Your CRM stays current without you touching it.

Client Reporting

Clients see their results in real time through their own portal. Progress updates automatically. No reports to compile, no calls to schedule, no "can you send me the numbers" emails.

Why the alternatives don't cut it
vs. Clay

Powerful, but expensive, still requires manual work, and your data never leaves its silo. You're feeding their product, not building yours.

vs. Notion

Great for docs. Useless for live agency data. Nothing connects to anything. Nobody updates it. It's organized chaos at best.

vs. OpenClaw

Autonomous is risky. Uncontrolled outreach under your domain is a compliance disaster waiting to happen. You need control, not a black box.

vs. Generic tools

Built for everyone means optimized for no one. Your data still lives in five places. You're just paying more and still guessing.

Everything included

The full stack of a modern cold email agency. In one app.

From lead sourcing to client reporting, built into one custom app that you own completely. No subscriptions, no dependencies, no data scattered across tabs.

🎯

Centralized Dashboard

Your entire agency in a single view. One login. One source of truth. Everything visible without opening another tab.

📈

Real-Time Analytics

Reply rates, conversion rates, cost per lead, cost per meeting, broken down by niche, region, and role. Know exactly where your money is going and what it's returning.

🤖

AI Advisor

Reads across all your campaigns, replies, and performance data. Tells you specifically where to double down and where to cut. Not just what the numbers are.

💬

AI Reply Summary

Reads all replies and surfaces patterns in what's working. Spot trends across campaigns before you'd ever catch them manually.

🔗

LinkedIn Lead Sourcing

Built-in lead scraping from LinkedIn with AI-powered research and personalized first-line generation, all inside the same app.

📧

Campaign Management

Cold email campaign management connected directly to Instantly.ai. Launch, monitor, and iterate without leaving your hub.

🗂️

Built-In CRM

Full pipeline with stages, deal tracking, and contact management. No separate CRM. No data living somewhere else. Yours, in your app.

👥

Client Portal

Clients log in and see their campaigns, leads, replies, and results in real time. No more update calls or "can you send the latest numbers" messages.

⚡

AI Onboarding Wizard

Upload a PDF or drop in a website URL and the app autofills the entire client profile. New client onboarding in minutes, not hours.

📍

Progress Tracker

Clients see exactly where their campaign is at every step. Eliminates "where are we at?" messages entirely.

🔵

LinkedIn Outreach

Full LinkedIn outreach management inside the same app as your email campaigns. All outbound channels, one place.

🎨

Brand Asset Management

Store and organize brand assets per client. Everything where you need it, when you need it, organized by account and always accessible.

Founder story

Built from a real problem.

Andreas Gamez
Andreas Gamez
Founder, Selfware

"I was running a lead gen agency, doing outbound for my own business, managing multiple clients, and switching between tools constantly. It got impossible to scale."

The choice was hire a team or build something smarter. Building won.

The result was a custom app that replaced what would cost $30,000+ a month in salaries and $1,000+ a month in tool spend. I own it. No fees, no vendor, no dependency.

The most valuable thing it gave me wasn't saving time. It was having one place where all the data lived, and finally being able to see clearly what was actually working.

Selfware exists to give other agency owners that same clarity and leverage. Not a developer guessing at what agencies need. Someone who runs one.

$30K+
Monthly salary cost replaced
$1K+
Monthly tool spend eliminated

"Big companies build internal tools to get this kind of leverage. Now any agency owner can do the same, without a development team and without the overhead."

Andreas Gamez, Founder of Selfware

Pricing

Simple. Flat. Yours.

You pay once. You own the app, source code and all. No recurring fees, no vendor lock-in, no access that disappears if you stop paying. It's yours.

Custom Build
$2,000
50% upfront · 50% on delivery
  • Custom app built around your specific workflow
  • All 12 features included from day one
  • 2-week delivery guarantee
  • Connected to your existing tools
  • You own the source code outright
  • No recurring fees. No dependencies. No lock-in.
  • One round of revisions included
Book a Demo
Ongoing Updates
$500/mo
Optional · Cancel anytime
  • Ongoing maintenance and updates
  • New features as your agency grows
  • Priority support
  • Monthly strategy call
  • New tool integrations on request
Add to Your Build

Taking a limited number of builds per month to maintain quality. Apply to check current availability.

Ready to build?

Stop guessing.
Start seeing clearly.

Apply and let's scope your build. If it's not the right fit, I'll tell you. If it is, you'll have a working app in 2 weeks and you'll own it completely.

Book a Demo →